Logo firm goes on a field trip
New York City-based design firm visits campus Oct. 25. Body parts, real jackrabbits reviewed.
Heather Mangan
Issue date: 11/1/06 Section: News
SDSU is one step closer to finding a new face to the Jackrabbit. And it took a trip to a field north of campus for representatives of New York City-based design firm to get an accurate view of a jackrabbit.
"I think their version of a jackrabbit is what they could get online," said Alex Halbach, Students' Association president and member of the logo committee. "What SDSU sees as a jackrabbit is different than what other people outside of the state see as a jackrabbit."
On Oct. 25, representatives from the Phoenix Design Works visited campus to present exploratory designs for the new jackrabbit. Overall, the members of the logo redesign committee were pleased.
"I thought they came with a good round of designs," said Jenny Crickard, director of University Relations and member of the committee. "I think the designs were on the right track. The style is more inline with other Division-I schools."
The firm presented 30 different Jackrabbit designs to members of the committee, students, faculty, alumni and the athletic department.
"They were very different from what we have currently but that was the plan," said Halbach.
Crickard said the different groups liked and disliked a lot of the same characteristics.
"We were surprised that all of the groups went the same way and had the same comments," she said.
Halbach said the firm will create new designs based on the groups' suggestions. The firm never expected that the final Jackrabbit would be in the first set of designs.
"The rabbits needed some work but they knew that when the brought them to us," Halbach said. "I felt that they genuinely cared about the students' input and everyone's input. I really think that when this process is done ... we'll really get something we're happy with."
To get a more accurate picture of a jackrabbit, the committee took the representatives north of campus to watch jackrabbits running. They were able to see how their bodies, ears, heads, etc., move, which would help them design a jackrabbit that fits SDSU better, Crickard said. Their previous exposure to jackrabbits was online photos.
Derek Peterson, University Bookstore manager and member of the logo committee, said he really liked some of the eye designs and there were a few heads and bodies designs that stood out.
"It's definitely not Bugs Bunny," he said.
In addition to the jackrabbit designs, the firm brought samples of possible jackrabbit fonts.
Halbach said he liked many of the fonts and there were a lot of options with the spacing and width.
Crickard said the firm will soon submit a report that includes the groups' suggestions and comments. The committee will then set a deadline for the next batch of designs that will reflect those suggestions.
She said the new bunny is still planned for a February release date.
"I think their version of a jackrabbit is what they could get online," said Alex Halbach, Students' Association president and member of the logo committee. "What SDSU sees as a jackrabbit is different than what other people outside of the state see as a jackrabbit."
On Oct. 25, representatives from the Phoenix Design Works visited campus to present exploratory designs for the new jackrabbit. Overall, the members of the logo redesign committee were pleased.
"I thought they came with a good round of designs," said Jenny Crickard, director of University Relations and member of the committee. "I think the designs were on the right track. The style is more inline with other Division-I schools."
The firm presented 30 different Jackrabbit designs to members of the committee, students, faculty, alumni and the athletic department.
"They were very different from what we have currently but that was the plan," said Halbach.
Crickard said the different groups liked and disliked a lot of the same characteristics.
"We were surprised that all of the groups went the same way and had the same comments," she said.
Halbach said the firm will create new designs based on the groups' suggestions. The firm never expected that the final Jackrabbit would be in the first set of designs.
"The rabbits needed some work but they knew that when the brought them to us," Halbach said. "I felt that they genuinely cared about the students' input and everyone's input. I really think that when this process is done ... we'll really get something we're happy with."
To get a more accurate picture of a jackrabbit, the committee took the representatives north of campus to watch jackrabbits running. They were able to see how their bodies, ears, heads, etc., move, which would help them design a jackrabbit that fits SDSU better, Crickard said. Their previous exposure to jackrabbits was online photos.
Derek Peterson, University Bookstore manager and member of the logo committee, said he really liked some of the eye designs and there were a few heads and bodies designs that stood out.
"It's definitely not Bugs Bunny," he said.
In addition to the jackrabbit designs, the firm brought samples of possible jackrabbit fonts.
Halbach said he liked many of the fonts and there were a lot of options with the spacing and width.
Crickard said the firm will soon submit a report that includes the groups' suggestions and comments. The committee will then set a deadline for the next batch of designs that will reflect those suggestions.
She said the new bunny is still planned for a February release date.
Viewing Comments 1 - 2 of 4
Colorado
posted 11/01/06 @ 7:12 PM CST
So how much did it cost for this firm to come down - and come up with some ideas for a design - I know - how about this? Why don't the students who are in the graphic arts department be chosen to come up with something it would be a good project and might even save the school some money - and hey who knows they might even come up with something good? To me having an outside firm come in and do all this 'research' is a waste of time - it shows me 2 things - the university has no common sense and it likes to waste money - our students are more than qualified to come up with a mascot logo redesign and the school doesn't even try that as an option - more wasteful spending. (Continued…)
Zach
posted 11/02/06 @ 12:35 AM CST
I'm very skeptical about having a group of people that don't even really know what a jackrabbit looks like design our logo. I'm not going to take away from their abilities. (Continued…)
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